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    Nir’s writing has been featured in:

    Articles published media logos

    Publications

    Indistractable book by Nir Eyal on tabletop

    Indistractable: How to Control Your Attention and Choose Your Life

    ★ ★ ★ ★

    4.6 (40,250 reviews)

    Hooked book by Nir Eyal on tabletop

    Hooked: How to Build Habit-Forming Products

    ★ ★ ★ ★

    4.5 (23,735 reviews)

    Meet the Author

    Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

    He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the 2019 Outstanding Works of Literature (OWL) Award.

    Nir Eyel headshot

    Nir Eyal writes, presents, and consults, about the intersection of psychology, technology, and business. His writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

    If you are interested in having Nir speak at your event, please submit a request here.